From conceptualization to final product, I handle the entire recipe development process. This includes creating unique and appealing recipes, overseeing the manufacturing process, designing packaging, and implementing effective marketing strategies.
I assist in planning for capital raises to support the development and launch of new pet food products. This involves conducting market research, preparing financial projections, and developing compelling presentations for potential investors.
I specialise in designing new pet food products with standout selling points. By identifying and incorporating unique features, I ensure that our offerings stand out in the market and attract consumers.
I develop captivating packaging and label concepts that align with the brand identity and effectively communicate the benefits of the product. I consider visual appeal, branding guidelines, and regulatory requirements to create impactful designs.
Utilizing data from various sources, including analysis results, direct analysis, and USDA databases, I formulate recipes that meet or exceed FEDIAF or AAFCO nutrient requirements. My recipes prioritize the nutritional needs of both canines and felines.
I provide expert guidance on the nutritional aspects of pet food, considering the specific dietary needs of dogs and cats. I stay updated with the latest research and industry trends to ensure our products meet the highest nutritional standards.
To ensure quality and safety, I oversee nutritional and microbiological testing of our pet food products. Through thorough analysis, I verify that our products meet regulatory requirements and adhere to industry best practices.
I conduct microbiome trials to explore the impact of our products on the gut health of pets. By incorporating the trial results into recipe formulations, I strive to optimize the nutritional benefits and overall well-being of the animals.
I speciali ze in developing claims for unique or controversial ideas that differentiate our products in the market. By carefully crafting persuasive and accurate claims, I ensure transparency and build trust with consumers.
With my expertise in new product development, I am dedicated to creating exceptional pet food products that deliver both nutrition and enjoyment to our beloved pets.